The social media jungle is filled with thousands of marketers and content publishers churning out articles, news, and blog pieces by the second. How do the smartest brands on social media and facebook pages not only stay relevant, but also get the highest clickthrough rates, mentions, and shares with nearly every post?
It’s always helpful to take a look at various social sharing methodologies and see how you can utilize it to increase your own clickthroughs and viral shares.
So here are some cool strategies used I’ve taken a look at:
1. Say my name, say my name
Being mentioned on a specific social channel can lead to massive exposure. The media often uses subliminal marketing to get you to pay attention to a specific person or topic. In this case, Kimmel pokes fun at Sia’s chandelier music video, which thereby has a direct impact on the artist becoming well known (heck, I didn’t even know about her until my wife showed me this Jimmy Kimmel vid).
How can you use this to your advantage? Say you sell retail products through eCommerce, seek out a person who does product reviews on Youtube and has a popular channel, see if they’re willing to do a product review for you and you’ll send them free gifts/items from your brand (reciprocity goes a long way).
2. Curiosity killed the cat
People have a natural inclination to seek the unknown. Be it through “clickbait” headlines or simply using language to pique a reader’s interest. Facebook Fanpage “9gag” has brilliantly mastered this marketing technique by using headings like “omg! I really liked picture #5” or “Wow, that last pic really made me laugh!!”
You see this pattern over and over again with their posts, and this is because it creates user engagement, it entices you to want to click the post and see what the headline is about, genius stuff indeed. To the naked eye, this doesn’t look like a viral sharing technique, but to a marketer you see a developed pattern that is working great for their Facebook post shares and clickthrough rates.
3. Post stuff that has nothing to do with your business?
Yes! Believe it or not this viral technique generates a ton of buzz. When you’re busy hashtagging things only relevant to your own niche you’re mostly just finding companies that are doing the same thing and are in the same industry.
Getting social shares means reaching far broader audiences, and then the people can decide for themselves whether they see your business as a relative fit or not. In the world of social, the more the merrier, it’s not about dissecting a certain part of the market demographic, it’s a popularity contest.
Here’s how Tumblr did just that on Twitter today:
Got any more examples of witty viral techniques you’ve seen out there? Feel free to comment!