For every startup success story out there, there are dozens of small businesses that fail by the minute. Be it a lack of cohesion, not utilizing the channels available whether free or paid, and not paying attention to their own communications, we explore the reasons why this occurs. Not Cultivating Active Relationships Be it Facebook…
Heading got you down? No worries, we’re here to help. In a time where every marketer is telling you what you should or shouldn’t do with your website and what techniques work, it’s easy to forget that building a house on an unstable foundation is doomed to fail. First and foremost, we need to ensure…
If you’re in the business of selling your own business or the company you represent b2c or b2b (this blog is more oriented toward emailing b2b), then emailing prospective leads is a must. That being said, analyzing, improving, measuring, and refining your approach will yield the higher email response rates you want. First, let’s explore…
For any small business, it’s easy to look across the room and get dismayed when you a stud athlete and you’re just trying to make the team. This sports analogy is apt when feeling inferior compared to the outreach of gigantic corporations with millions of advertising dollars being spent to raise brand awareness. Like a…
Not every business online has the luxury of being as reputable as Amazon or eBay. With more competitors online than ever, separating your company from the competition and staking your marketshare depends on several factors; the marketing channels you’re using, your branding, and whether you’re addressing customers’ concerns and buying signals. According to RetailResearch.org, many…
Differentiating your company in 2016 will depend greatly on building your connection with a fan base who identifies with your message, and providing them with your story day-to-day. If you want to quickly tune out your potential customers and fans, there is no better way to do it than hiding behind empty brand logos sending…
Catching the attention of content readers and potential customers has become harder in a world filled with companies that inundate every inch of internet browsing space with consumerism and ad marketing. So how exactly do you go about engaging customers? Even if you have a solid base of followers to your brand (whether on FB,…