Google skewing search results in favor of large brands?

Google used to be a haven for millions of small businesses, providing growth through an even playing field, and allowing everyone a piece of the pie. Today, the picture appears more grim. There has been a tonne of backlash from webmasters and small business owners toward Google in the past year. Initially upon release in…

Is it possible to recover from Google Penguin?

Business owners (particularly small business) are still reeling nearly a full year after the initial Penguin hit. There were hundreds of algorithm updates between then, with a few tweaks to the Penguin update which saw a tonne of websites get hit in mid-summer and completely disappear from Google except for their own company name (I…

Creating Link Tiers For Your Backlinks

One of the least understood aspects of creating backlinks toward a website wishing to rank well on Google is link tiers (also known as a link pyramid). Link Tier Explained: The 1st Tier in a link tier is a link pointing directly to your money site. Say for example you had posted on a Local…

Are there benefits to using Linkedin for business?

This is the all familiar story, been there, done that, social media. The latest phenomenon on the internet is which the hottest social network is, and how to best utilize it for your business. Is it simply time wasted? Are there more efficient ways to get the most benefit out of social media or narrow…

Does Google have an issue on their hands?

With the now infamous Google Penguin having been released since April of 2012, we’ve had several months to see the results left in the wake of the notorious ‘Penguin’. Google has created a mess in the aftermath of Google Penguin, and there are now many questions present which arise post Penguin. That being said, thousands…

Why you shouldn’t over optimize your website

Many websites today are still endorsing and writing about old practices of SEO. In fact, there are certain high profile website magazines that still discuss inserting keywords into your alt tags, optimizing your silo pages from top to bottom, and creating exact match anchor texts to those silo pages. Google is constantly tinkering with its…

Should you or shouldn’t you disavow links?

The Google Disavow Tool came out in mid October. The reason the disavow tool was created was in order to let webmasters who were hit by ‘negative SEO’ get rid of bad links pointing to their website. This tool is available via Google Webmaster. After Google Penguin was released, there were resounding complaints amongst the…

Is SEO Dead?

Many SEOs and business owners alike (those employing SEOs both in-house and externally) are considering the notion that SEO may no longer be a viable route for online marketing. Google recently shifted its focus to eliminate SEO companies gaming their search engines; search engine optimization specialists were using specific exact match keywords in their backlinks…