Social media has quickly become one of the primary channels being utilized by any size company in order to reach a target audience. The major issue is that with so many networks, it can be daunting for companies to choose which is best for their needs and industry, as well as budget. It does need…
If you’re in the business of selling your own business or the company you represent b2c or b2b (this blog is more oriented toward emailing b2b), then emailing prospective leads is a must. That being said, analyzing, improving, measuring, and refining your approach will yield the higher email response rates you want. First, let’s explore…
The social media jungle is filled with thousands of marketers and content publishers churning out articles, news, and blog pieces by the second. How do the smartest brands on social media and facebook pages not only stay relevant, but also get the highest clickthrough rates, mentions, and shares with nearly every post? It’s always helpful…
For any small business, it’s easy to look across the room and get dismayed when you a stud athlete and you’re just trying to make the team. This sports analogy is apt when feeling inferior compared to the outreach of gigantic corporations with millions of advertising dollars being spent to raise brand awareness. Like a…
Not every business online has the luxury of being as reputable as Amazon or eBay. With more competitors online than ever, separating your company from the competition and staking your marketshare depends on several factors; the marketing channels you’re using, your branding, and whether you’re addressing customers’ concerns and buying signals. According to RetailResearch.org, many…
Differentiating your company in 2016 will depend greatly on building your connection with a fan base who identifies with your message, and providing them with your story day-to-day. If you want to quickly tune out your potential customers and fans, there is no better way to do it than hiding behind empty brand logos sending…
Catching the attention of content readers and potential customers has become harder in a world filled with companies that inundate every inch of internet browsing space with consumerism and ad marketing. So how exactly do you go about engaging customers? Even if you have a solid base of followers to your brand (whether on FB,…
As a small business, giving yourself the upper hand how-ever you can find it is vital to your success. When it comes to marketing, finding a large enough budgets to cover multiple areas online such as Search engine marketing, Social Media Marketing, Pay Per Click, and Print Marketing can be difficult for the average startup.…