As a small business, giving yourself the upper hand how-ever you can find it is vital to your success. When it comes to marketing, finding a large enough budgets to cover multiple areas online such as Search engine marketing, Social Media Marketing, Pay Per Click, and Print Marketing can be difficult for the average startup. To counter this, a little ingenuity goes a long way, as content and free promos are a great tool in a startup’s toolkit, and the best way to do that is through Facebook.
As you go around and take a look at your Facebook contacts who own businesses, you may run into a common theme, most of them either don’t have their own FB pages, or if they do, they’ve rarely updated the posts or haven’t blown the dust off their company page in ages. Don’t let yourself fall prey to this habit, because utilizing Facebook through free promos won’t just save your business in the short-run, but pave the way for future growth and brand awareness.
So of course, the first question that comes to mind naturally is – I barely have any likes, how should I grow them? There’s a couple of ways you go about this. First and foremost, churn out content. Create interesting articles with great headings that will make people want to click and read on your own blog and post the link to your article through your Facebook company page; afterwards, head over to your personal account and share your Facebook post on your company page. Make sure to also invite friends from your list over to your page and click Like. If you have a small budget, don’t be afraid to spend $5 – $10 – $20 to get a couple of extra Likes on your page just to boost it up. Once you’ve done this, you can also head over to other Social Media networks such as Twitter and Linkedin and share your Facebook post, find highly subscribed Twitter personalities that are relevant to your field and if their tweet is relevant, post a direct reply to it using your article or post – this will ensure many of their followers see your post and increase your Facebook page/and or post visibility.
Moving over, once you’ve built up some of your likes, you can get even more likes and more importantly – quality leads. If you have a product or service you’re trying to sell, invent creative promotions that you can create on FB, again, share it through your personal Facebook page, and ask close friends and family to share it as well. For example, create a video on YouTube and share it, bundle packs with deals for your products or service that are not available elsewhere other than your Facebook page, free coupons/vouchers to your event or service, money off/discount deal, an enter to win contest, a free prize, or engage your users by asking them to post pictures of them using your product and share it on your FB page. Simply asking people to click ‘Like’ on your page is lazy and unimaginative, the marketing ad-space only leaves so much wiggle room, and thus, we have to get creative in making our brands stick out in users minds – and the main word we use to describe this modern style of marketing is simply – user engagement. Don’t forget when it comes to Facebook updates, make sure to post it at the right time since the Facebook users you may be trying to target may not be on at the times your article is posted, and by the time it’s posted, they won’t see it unless they scroll down their Facebook page to see your update (one way to check this would be to check the various times you posted content on your FB company page – and see the difference in how many people you reached/likes/shares you received).
Here is an example of an enter contest to give you an idea of just how popular it is:
This is the page of Kali Muscle – https://www.facebook.com/RealKaliMuscle, he’s actually a genius marketer taking the role of a YouTube megastar fitness expert. His videos have millions of views, to date his Facebook page has 697,092 Likes, and on any given day his daily Facebook updates range from 100 likes to over 10,000 Likes. Kali has produced his own merchandise – from tight t-shirts and tank tops to health and fitness supplements. His promotions and videos have helped him gain a huge following online, and become completely self-sufficient and successful through online content.
So, don’t find yourself discouraged if you don’t have the funds of bigger companies, the online landscape allows any size business to compete, but it takes some creativity and hard-work, as well as leveraging the appropriate marketing channels and producing good/engaging content.