Anyone who has followed us for the past few years knows I’m a big critic of the Google Update that took place some time in April of 2011.
For those of you unfamiliar with the update, Google regularly releases algorithm updates that affect how and where websites appear on their listings.
In 2011, Google released an update that affected thousands of businesses negatively. The update punished businesses without warning for practices that were out of their control, such as creating backlinks to get listed on Google, these practices were commonly accepted at one point and then seemingly over night punished.
Businesses that were listed on the 1st page of Google lost thousands of customers because they could no longer be found.
Google was met with much criticism over these changes; business owners believed Google was helping big business (eBay, Amazon, and other conglomerates were now dominating 1st page listings instead of small to medium businesses).
Consequently, Google’s AdWords Pay Per Click Advertising program saw it’s revenues soar in the past 4 years, businesses who lost their rankings on Google needed to recoup their losses and spent more on AdWords advertising to ensure customers still saw them on the 1st page through Google Sponsored Ads.
So what happened recently?
Google confirmed back in April of 2016 that they were launching a new Google Penguin update, they would never need to re-update this algorithm and it would be self-updating by the second.
Here’s what happened as of a result:
- Many small businesses saw their rankings on Google come back, and their website traffic and sales increased
- Websites are now updating much faster. It used to take months to see your website shift from 3rd page to 2nd page to 1st page and so on, today, the ranking movement is happening by the second, and this is a huge positive for businesses who want to reap the benefits of getting listed on Google and paying a digital marketing company to market them.
- We saw our new clients get listed on Google for their services and products within 10-15 days of starting. In the past, it could take up to 3-6 months to see your website pop up on Google.
- The competitive landscape shifted back to support small to medium businesses, we tried simple searches such as ‘Wholesale Gift Boxes’ on Google.com (United States), this same keyword was dominated by eBay, Amazon, and other eCommerce giants in the past few years, today, it is all small to medium sized companies who actually specialize in selling this product.
In short, Google has gone back to the foundation that made it such a gigantic search engine in the first place. Supporting small and medium businesses and making it an equal playing field, while also returning the most relevant results for the searcher, this is a win-win system.