To start things off, Google has been tinkering with their algorithm with a major update happening on August 15th (popular serp trackers showed major movement). SEMRush: Mozcast: Why is this significant? Google stated they’d be rolling out a major update in 2021 titled ‘Core Web Vitals’ focused primarily on page speed and user experience on…
DetailsWith every new Google update we have to tweak and accommodate our SEO. Fail to keep up with Google’s latest algorithm update, and see your website drop down in rankings, don’t make the proper tweaks, and your website won’t move up. So what exactly are website owners doing wrong which isn’t in accordance with Google?…
DetailsWith so many variables for small, medium, and large enterprise business owners to think about from task delegation to ensuring products and services are up to par, customer service being on point, and marketing generating a steady stream of clients, it can be difficult to manage staying on top of funds being allocated correctly, particularly…
DetailsDigital marketing strategies have changed the way companies and startups get exposure in the market. Whenever the topic of digital marketing comes up, SEO is one of the most prominent strategies to grow a business’ client base and provides companies with a steady stream of traffic and scaleable growth. By surveying the landscape for most…
DetailsFreelance work and workers have emerged as a viable option for many creative services based work. It is now possible for businesses to get work such as writing, designing, data entry, and many other services done by a freelancer rather than employ a person-in house. SEO, online marketing and advertising are a few areas where…
DetailsDon’t Neglect Your Inner Pages One of the most common mistakes we see when assessing prospects and new clients’ websites is that they almost always neglect their inner landing pages. Common errors we see with inner pages: ⇒ Duplicate meta tags, same as the home page. This is a big point since not creating unique…
DetailsSo, you have a new hot prospect? You’ve been following-up this lead for months, and finally you nail a meeting; meeting goes great, the client agrees that you can start work, and all of a sudden a month later your new potential client gets cold feet at the alter and decides to stop responding. You…
DetailsDoes the phrase “you get what you pay for” still stand the test of time? The quick answer is yes, the more educated answer is no. There are many products and services that obviously sustain a high level of quality design and thus receive their warranted premium price on the market. On the other hand,…
DetailsWe know that Google brings out a dozen updates every year, which we hear of, however there’s also covert updates we never hear about publicly, but can be tracked by websites such as Algoroo, Mozcast, among others. Having worked with hundreds of websites over the past 10 years, you get a sixth sense for little…
DetailsFor every startup success story out there, there are dozens of small businesses that fail by the minute. Be it a lack of cohesion, not utilizing the channels available whether free or paid, and not paying attention to their own communications, we explore the reasons why this occurs. Not Cultivating Active Relationships Be it Facebook…
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