In 2017 content marketing will finally hit the mainstream and will become key in digital marketing strategies of companies all over the world. A recent study by Hubspot showed that 75% of businesses determine content marketing top the priority of marketing for the upcoming year. Having examined the materials of forecasts for the development and…
DetailsSome quick hitters for everyone out there who owns a website: If you run a WordPress website, consider adding a plugin called ‘Bot Block’. Go into your Google Analytics and check your traffic sources, you will see a lot of fake traffic coming in from spam websites (eg. Sharebutton.to). In recent years, fake bot traffic…
DetailsAnyone who has followed us for the past few years knows I’m a big critic of the Google Update that took place some time in April of 2011. For those of you unfamiliar with the update, Google regularly releases algorithm updates that affect how and where websites appear on their listings. In 2011, Google released…
DetailsSocial media has quickly become one of the primary channels being utilized by any size company in order to reach a target audience. The major issue is that with so many networks, it can be daunting for companies to choose which is best for their needs and industry, as well as budget. It does need…
DetailsThe continuous development of technology has made digital marketing the king of today’s marketing. It is undeniable that digital marketing has almost completely overtaken traditional marketing. This has been influenced greatly by the integration of the Internet in our day-to-day lives. People are either on the smartphones or tablets when they wake up, laptops and…
DetailsOnline outsourcing has since become a household term in Internet marketing and other online endeavors because it works in great synergy with the opportunities that the Internet provides. One of these is the ability to reach people who are willing to work for you on an unprecedented global level. There are so many qualified candidates…
DetailsHeading got you down? No worries, we’re here to help. In a time where every marketer is telling you what you should or shouldn’t do with your website and what techniques work, it’s easy to forget that building a house on an unstable foundation is doomed to fail. First and foremost, we need to ensure…
DetailsIf you’re in the business of selling your own business or the company you represent b2c or b2b (this blog is more oriented toward emailing b2b), then emailing prospective leads is a must. That being said, analyzing, improving, measuring, and refining your approach will yield the higher email response rates you want. First, let’s explore…
DetailsThe social media jungle is filled with thousands of marketers and content publishers churning out articles, news, and blog pieces by the second. How do the smartest brands on social media and facebook pages not only stay relevant, but also get the highest clickthrough rates, mentions, and shares with nearly every post? It’s always helpful…
DetailsFor any small business, it’s easy to look across the room and get dismayed when you a stud athlete and you’re just trying to make the team. This sports analogy is apt when feeling inferior compared to the outreach of gigantic corporations with millions of advertising dollars being spent to raise brand awareness. Like a…
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