Which online advertising methods are most worth it?

Website owners and marketers have a wealth of options available in their toolbox as far as where to put their money. Whether it’s Facebook advertising, Google AdWords, SEO, LinkedIn, YouTube, and many more; website owners are faced with an interesting problem, where do you invest your hard earned dollars? So let’s look at each of…

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Post Penguin 2.0 Recovery – Is it still possible for a small business to get listed on Google?

One of the strongest criticisms of Google by webmasters has been of their staunch focus on eliminating heavy anchor text distribution. During the Penguin 1.0 phase, Google was criticized for placing top brands at the top of first page results and helping them dominate search listings. These two combined methodologies hurt small businesses, but are…

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Is it possible to recover from Google Penguin?

Business owners (particularly small business) are still reeling nearly a full year after the initial Penguin hit. There were hundreds of algorithm updates between then, with a few tweaks to the Penguin update which saw a tonne of websites get hit in mid-summer and completely disappear from Google except for their own company name (I…

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Does Google have an issue on their hands?

With the now infamous Google Penguin having been released since April of 2012, we’ve had several months to see the results left in the wake of the notorious ‘Penguin’. Google has created a mess in the aftermath of Google Penguin, and there are now many questions present which arise post Penguin. That being said, thousands…

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Is SEO Dead?

Many SEOs and business owners alike (those employing SEOs both in-house and externally) are considering the notion that SEO may no longer be a viable route for online marketing. Google recently shifted its focus to eliminate SEO companies gaming their search engines; search engine optimization specialists were using specific exact match keywords in their backlinks…

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