If you want to quickly tune out your potential customers and fans, there is no better way to do it than hiding behind empty brand logos sending out the same on-schedule stale messages over social media.
Connecting with fans depends not only on keeping up to date with the latest trends in your industry and dissecting the information, but also having a face behind the company. Looking specifically at major public figures in the tech industry, the marketing geniuses behind the brands helped people connect with icons like Mark Zuckerberg (Facebook), Bill Gates (Microsoft), Steve Jobs (Apple), among many others. Fans and critics alike recognized these figures and they became synonymous with their companies, thus also generating more interest in their brands and new customers.
Brand building depends on various platforms such as Instagram, Facebook, and content writing/sharing. Social brands such as Buzzfeed and 9Gag (as well as many more) have turned into daily content churners, keeping their users highly engaged, but is that the only reason why? Taking a look at Buzzfeed, they’ve used in-house staff to create highly entertaining and high production value videos that are being shared by the millions.
Perfect cases of ‘personalized brands’ are most exhibited in new age genres such as YouTube gamers and Twitch.tv video game streamers. Thousands of fans flock to follow and watch daily video game streams of their favorite players, in the meantime subscribing to their channels, and buying their online merchandise. This type of intimate connection happens because fans can relate to the person behind the brand, they interact by email and live chat and receive answers instantly, it allows fans to live vicariously through the person, and that type of connection creates life-long customers.
Many brands today continue to follow old models of marketing and post products,services, and deals online, but overlook the key component of keeping it social and giving fans and customers a peak into your daily brand activities and the faces associated with it (be it the people within the company, the inner workings, where you manufacture and produce products, brainstorming sessions, and much more).
Simply put, make yourself accessible, put a face to your brand, and show people the hard work you put into your company, products, and services.