To start things off, Google has been tinkering with their algorithm with a major update happening on August 15th (popular serp trackers showed major movement).
SEMRush:
Mozcast:
Why is this significant?
Google stated they’d be rolling out a major update in 2021 titled ‘Core Web Vitals’ focused primarily on page speed and user experience on websites + technical SEO.
We’re seeing early signs that this update is the beginning of core web vitals with correlations between rankings and page speeds moving accordingly.
Moving forward, make sure to use websites such as www.GTmetrix.com to do a proper analysis of your website and fix any technical page speed issues, and contact us for a free SEO audit!
