SEO also known as search engine optimization is widely considered one of the most effective and targeted forms of advertising which exists today. SEO is a multi-step process of getting your website listed on Google for your products and services to help targeted customers find your website.
For example, if you own a gym and have a website, there are many searchers looking for “gyms in Hong Kong”, “gyms in central”, “fitness studio”, a proper SEO campaign will ensure you show up in the top 1-10 listings for these keywords, thus increasing your website traffic and sales.
What differentiates SEO and traditional advertising?
Traditional advertising such as billboards, print, press releases/events, television/radio ads have long been on the out in favor of far more targeted and more affordable forms of advertising.
Traditional advertising can cost hundreds of thousands of dollars a month while SEO is very cost effective ranging between 5k to 20k HKD a month depending on your website need and keywords targeted.
Other forms of marketing can’t compare because digital marketing brings you the people looking directly for your business, traditional advertising simply can’t compete with that since radio or television or billboards aren’t people who are specifically looking for your products and services.
What are the benefits of SEO for your business?
It takes 1-3 months on average to achieve first page rank for keywords, the strength of SEO comes from the fact that you pay a fixed cost but your targeted website traffic keeps growing over time.
The potential of SEO growth over time is also huge since the more optimized landing pages and search engine friendly content you have, the more additional long tail keywords will get ranked on Google.
Additionally, visitors who come from SEO on average stay on your website longer than any other type of visitor, and have a much lower bounce rate.
What is the difference between SEM and SEO
SEM (also known as search engine marketing) is the use of display and sponsored advertising on Google AdWords (also known as Pay Per Click). With SEM, you have a monthly set budget you pay to Google, we then create targeted ads and they show up at the top of Google for your desired keywords.
SEO is the organic listings on the 1st page of Google. So if you have 11-14 websites showing up on the top of Google for a search (eg. ‘gyms in Hong Kong’), then the top are Google Ads (SEM) and the 10 listings below are organic SEO listings.
It is very beneficial to do both together since you take up more marketshare on the first page of Google compared to your competitors who may only be doing one or the other.